Online reviews are more important than ever for local small businesses. When searching for a product or service near them, more customers will conduct a local search on Google than any other place. In addition, local SEO is a marketing tactic on every insurance agency’s radar that you’ll need to pay extra-close attention to in the coming years. Google My Business is an excellent way of increasing your agency’s visibility in local searches and getting your insurance agency in front of your customers before the competition.

Since most people searching for an insurance agent are looking for an agency near them, you’ll want to make sure your business shows up in local results for ”insurance agency near me searches.”

Here’s everything you need to know about Google My Business and how to get your agency set up for success.

Google My Business (GMB) 101

What if there was a free tool that can almost instantly help your business gain more visibility in Google search and win you more clients? Google My Business is an aspect of local SEO your insurance agency should take advantage of…like yesterday. GMB is an easy-to-use tool, used to manage how your business is displayed on Google Maps and Search.

Not only that but Google My Business is a tool that lets customers find your insurance agency across all Google platforms. From Search to Maps and even Google+. GMB helps you manage your insurance agency’s business information, grow its online presence, and increase its reach. If you aren’t already using Google’s premier free map and business listing service, create a listing for your insurance agency today. If you are already using Google My Business, let’s optimize it for maximum benefits.

How to Set Up Your GMB Page

Your insurance agency’s profile impacts your local ranking. What’s more, if a business listing is fully optimized, the chances are that it will appear in the “Local Pack.” The top of the organic listings for local searches. Setting up your profile on Google My Business is free and easy. Here’s how to create a new Google My Business Listing:

  1. To start things off, go to the Google My Business page, click manage now and begin your sign-up. 
  2. Location settings — Enter the name of your agency; click next, follow the series of prompts asking for your agency’s business category, its service area, whether you want its location to be visible on Google Maps, and complete every section.
  3. In your next step, meticulously fill in your business’s contact details, such as email address, phone number, and website.
  4. Complete and verify your GMB listing. Once you’ve reached the end of your application, Google will tell you to verify your listing. Select the phone or email verification option for faster verification.

 Some Tips on How to Create Your Listing:

  • Include a link to your main website.
  • Use a phone number that has voicemail and is checked frequently.
  • Make sure the information that shows up when people search Google is accurate.
  • Provide the exact address of your brick and mortar location.

How to Optimize Your Insurance Agency’s GMB Listing


Using high-quality images in your Google My Business listing will make your insurance agency stand out amongst other Google searches in a sea of words and hyperlinks. In addition, regularly adding photos signals Google that you’re active with your profile. Which then impacts your ranking positively. In fact, listings with great cover photos see 35% more clicks to their website

What should your cover photo be? Hint: NOT the outside of your building or the logo sticker on your front door. People want to connect with you, so get some pictures of your team laughing, smiling, celebrating a client, or maybe an event you hosted.

Managing Customer Reviews

88% of consumers trust online reviews as much as personal reviews (AKA Referrals). Plus, another 72% of consumers will trust your insurance agency more if it has positive reviews. But it’s not just the positive reviews people look at. They’ll also look to see if you respond. When you respond to Google Reviews it proves to your prospects that you are engaged and interested in your clients. And that’s the type of company we all want to do business with.

The best part is Google makes it easy for you to do this right from your phone. iPhone users can download the app here. And Android users can get it here.

Google My Business in 2021

Achieving greater visibility on Google has never been more important for insurance agencies. But, if it’s not your insurance agency that is showing up on top, then it is one of your competitors. To stand out from the crowd, your insurance agency needs greater visibility on Google My Business. To remain ahead of the curve this year and in the coming years, review your local competitors regularly and take note of the local profiles they have built up for themselves.

To learn more about how your insurance agency can boost Five Star Reviews and beat the competition, download our free guide today!